When a Higher Education student considers the possibility of developing an applied research, regardless of the academic level they are studying, it is common for questions to be solved such as: how to interpret the information and data that are manifested around their investigation; or determine the most appropriate position to develop their inquiry in the most objective way possible. From our perspective as counselors, we observe that these issues produce many doubts among students, and that sometimes they cause a situation of temporary blockage that is complex to manage. If to this situation is added the need to communicate regularly to their counselors the progress and status of their research, it is possible that the student experiences a process of cognitive dissonance between: what they observe, what they think, what they manifest, and what they are capable to express through the content of their writings. Focused on this problem, our theory on the chaos of the creative, provides some keys as a solution that is useful to control the information and data of an applied research, make an abstract scheme as a representation of a possible contextual framework of exploration and epicenter of the different stages of your research.
Keywords: Contextual framework; verbal communication; non-verbal communication; written communication; higher education; applied research.